This is just a quick observation that I wanted to share.
I really like the Nikon Festival: Your day in 140 seconds or less competition. The whole online experience is so clean and simple. There's great creativity already in the work on the site - and a nice twist that it's a film competition from what you would normally think of as a stills camera. Plus, the substantial prize pool ($100,000) suggests to me that they're putting their budget into making this great and hoping it will get passed on through photography forums rather than spending it on media.
I also love how they've squeezed a few honest brand values into the judging criteria (01&02 especially):
01. Quality of video: Looks matter. So when you’re shooting keep technique in mind. Watch the composition and the clarity of the shot
02. Originality: If it’s been done, don’t be doing it again. Show us something fresh.
03. Ability to capture the theme within 140 seconds or less: This isn’t the 142-second video festival, so make sure you tell your story in the allotted time.