Adidas have launched an outdoor campaign that amplifies its current TV creative in Buenos Aires. They have attempted to match the media strategy with the campaign line by erecting the largest billboard in South America. It's 29m by 18.2m.
Unfortunately it is slightly dwarfed by being placed on the widest street in South America, wrapped around a tall building, near the tall obelisk.
is ilie nastase in the picture?
who is ?
Posted by: adidasi | February 07, 2010 at 12:02 PM