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Definetly Unilver got it right. It´s incredible how such a huge company has managed to turn their brands in such icons in all the world. It´s not only Ala, is Dove, is Axe, is Rexona... P&G should be very worry

Did you notice that both Dove and Ala are building their brands through CSR. It´s not just advertising, it´s communication in a much deeper level...

What a great blog!There have a chance that we can have an furthur exchanges and cooperation.I will always pay attention to your blog.

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