Everything Communicates

brands, communications, culture, and the quest for interesting*

Search

Global Campaigns

Stop Smoking, Save Your Fire

NicotinellNicotinell

I kind of love this. It's such an empowering line. It sounds much better in Spanish than in the English global campaign: Lose the Smoke, Keep the Fire. (and in the UK they're doing it with a football promotion. yuck!)

I wonder if it's working.

Posted at 12:52 AM in Global Campaigns | Permalink | Comments (2) | TrackBack (0)

Reblog (0) | | Digg This | Save to del.icio.us |

My Photo

About

Subscribe to this blog's feed

Recent Posts

  • Coke happiness machine strikes in London
  • Ooh its been so long
  • How to start a movement
  • Nikon Festival - nice work
  • Wieden's nice data jewellery
  • The Recessionista's 30 Day MBA
  • A margarine company that knows my heart
  • Fraser Island album
  • Time to change the way we think about mental health
  • iPhone picnic

Categories

  • Adidas
  • Advertising
  • APG
  • Argentina
  • Brand Engagement
  • Brand Partnerships
  • Brands
  • Campaigns
  • Culture
  • Design
  • Fashion
  • Global Campaigns
  • Interesting
  • Inventions
  • Magazines
  • Media
  • Nike
  • Pecha Kucha
  • Photos
  • Protest
  • Puma
  • Social Marketing
  • sponsorship
  • Sports
  • Street
  • Travel
  • Trends
  • TVCs

Archives

  • September 2010
  • April 2010
  • November 2009
  • October 2009
  • January 2009
  • November 2008
  • July 2008
  • June 2008
  • April 2008
  • March 2008
Blog powered by Typepad